Email & DMs: Writing Messages That Lead to Sales
You’ve built the product, polished the description, and set up your landing page. Now it’s time to actually tell people about it — and that usually starts with a message. Whether it’s an email, a DM, or a short campaign announcement, your words still matter. A lot.
But here’s the catch:
In emails and DMs, you don’t have much space. You don’t have a full landing page to convince someone. You’ve got a few lines — maybe even just a preview — to grab attention and get the click.
That’s why great marketing messages are short, clear, and personal.
Reminder: Your job isn’t to sell the product inside the message. It’s to get them curious enough to click and learn more. Treat every message like a micro-invitation — not a pitch.
What Makes a Message Convert?
Whether it’s a broadcast email or a 1-on-1 DM, the structure is the same:
1/ Grab Attention
Start with something that makes them stop scrolling. Use a question, pain point, bold statement, or personal insight.
“Still struggling to describe your product without sounding boring?”
2/ Build Curiosity
Add a line that hints at the benefit or transformation — without giving everything away.
“We just dropped a new guide that helps you write product descriptions that actually convert.”
3/ Invite the Click
Give a clear next step. Keep it low-pressure, easy to say yes to.
“Want to see it? Here’s the link → [Your Link]”
You don’t need a long pitch. You just need a reason to click.
Email Copywriting Tips
- Keep your subject lines short and curiosity-driven
- “This changed how I write sales pages”
- “The #1 copywriting fix no one talks about”
- “What’s missing from your product page?”
- Write like a person, not a brand
- Use “I” and “you”
- Avoid corporate or overly polished language
- Keep it friendly, helpful, and personal
- Use spacing and skimmability
- Short paragraphs (1–2 lines)
- Clear call-to-action button or link
- No walls of text
DM Templates That Don’t Feel Salesy
Use these if you’re reaching out 1-on-1:
Warm Intro:
Hey [Name]! I saw you’re working on a product — just dropped something that might help if you're stuck on the copy side. Want the link?
Question First:
Curious — what’s been the hardest part of writing your product description so far?
(Then follow up with a helpful suggestion + link)
Value First:
Just made a checklist for writing clear, high-converting digital product pages. Super simple, no fluff. Want me to send it your way?
Message Prompts You Can Use Right Now
- “This helped me go from ‘no clue what to write’ to done in 20 minutes.”
- “Not sure if you’ve seen this — but it’s one of the most useful things we’ve made.”
- “What if your product description actually made people want to buy?”
You’re not trying to be clever — you’re trying to be relevant. Speak like a real person helping another person make a smart decision.
How Often Should You Message?
You don’t need to write every day or send five DMs to make a sale. Sometimes, one helpful message is enough.
But don’t be afraid to follow up once or twice — especially when you:
- Add a new bonus
- Lower the price
- Open a limited offer
- Share a relevant new freebie
It’s not about being annoying. It’s about showing up with something that matters.
When your message leads with value — not pressure — people appreciate the reminder.
You’re Not Selling — You’re Inviting
Your email or DM isn’t the pitch. It’s the path. Your only job is to spark curiosity, offer a little value, and guide people toward something that helps them.
If your message feels like a conversation — not a campaign — it’ll work better.
Every click starts with a connection.
And that connection starts with the right words, in the right tone, at the right time.
Let’s keep going.
In the final section, we’ll tie it all together — and give you a checklist to polish your copy before launch.
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