How to Name for Desire (Not Description)
Show outcomes, not topics. Create names that spark action, not just explain.
Once you understand that your product name is a sales tool — not just a label — the next step is to write for desire, not just description.
Many creators name their digital product by simply describing what it is:
- “Canva Ebook Template”
- “Instagram Growth Guide”
- “Freelance Proposal Kit”
Descriptive? Yes.
Clear? Maybe.
Exciting? Not really.
These are functional — but not desirable.
They tell the reader what the product is, but not why it matters or how it will change their life or business. And that’s the key difference between a product that gets clicked... and one that gets ignored.
Desire-based names go a step further. They make your customer say: “I want that.” Not just “I understand what this is.”
Descriptive names explain. Desirable names inspire. You’re not just naming a product — you’re creating curiosity, clarity, and momentum.
Why Desire-Driven Names Sell Better
Desire is what makes people act. And desire is created when someone sees your product name and immediately thinks:
- “That’s exactly what I need.”
- “That would solve my problem.”
- “That sounds like a shortcut.”
If your product name reflects a goal, a transformation, or a relief, it will automatically feel more valuable — even before someone reads your description.
From Description to Desire — Real Examples
Let’s upgrade some descriptive names into outcome-driven names:
❌ Descriptive Name | ✅ Desire-Driven Name |
“Social Media Planner” | “Content Calendar That Sells For You” |
“Email List Template” | “Your First 500 Subscribers in 7 Days” |
“Digital Product Checklist” | “Launch Without Missing a Step” |
“Freelancer Pricing Guide” | “Charge More Without Losing Clients” |
“Ebook Design Template” | “Design a Pro Ebook in Under 1 Hour” |
Notice how the second versions all focus on what the product helps the customer do, not just what it is.
Tip: You can always explain what it is in your product description. But the name should sell why they need it
Use This Formula: “X That Helps You Y”
This simple framework forces clarity and highlights outcome. Use it as a working title — or as a tagline under a bold name.
Examples:
- Launch Lab: A system that helps you create and sell your first product in a weekend
- Quiet CEO Method: A strategy that helps you grow without being online all day
- Sales Page Starter: A template that helps you write high-converting pages in 60 minutes
Try filling in the blanks for your product:
[Your Product Name] — A [tool/template/system] that helps you [achieve result]
Even if this becomes your tagline instead of your title, it creates instant clarity.
Add Specificity to Increase Desire
The more specific the outcome or promise, the more your product stands out.
❌ Instead of: “Content Strategy Kit”✅ Try: “The 4-Week Plan to Attract Clients on Instagram”
❌ Instead of: “Ebook Writing Checklist”✅ Try: “Write Your Ebook in 3 Days (Without Starting From Scratch)”
People don’t buy “strategies.” They buy shortcuts, clarity, confidence, and transformation.
Before You Finalize Your Name, Ask:
- What’s the core outcome my customer wants?
- What problem does my product solve fastest or best?
- Can I describe the result in a way that sounds desirable?
- Does this sound like something someone would brag about owning?
Tip: Don’t underestimate speed, relief, or ease. “Do X without Y” or “Get X in Y days” are powerful naming angles because they combine desire with *urgency*.
Final Thought
Don’t name your product like a file.
Name it like a promise.
- Not just “what it is”… but what it feels like to use.
- Not just “what’s included”… but what it helps them achieve.
- Not just “who it’s for”… but why it matters to them right now.
Because the right name makes people stop scrolling, click through, and think:
“This is exactly what I’ve been looking for.”
You don’t need fancy words. You just need words that work — words that speak to the version of your customer that exists after they’ve used your product.
Because that’s what they’re really buying. And when your name makes that outcome obvious, you don’t need to oversell, over-explain, or over-hype.
Your title becomes a reason to buy — all on its own.