Social Proof & Testimonials That Actually Convert
You’ve done the hard work: created a great product, wrote the description, clarified the outcome. But there’s one last piece that can tip a “maybe” into a confident yes:
👉 Trust.
And nothing builds trust faster than seeing that someone else already said yes — and loved it. That’s what social proof does.
It tells your future customer: “You’re not alone. This works.”
Social proof is more than a testimonial. It’s any signal that shows your product delivers real value to real people — and it helps buyers feel safe saying yes.
Why Social Proof Matters
People trust people more than they trust marketing.
If a potential buyer sees that someone like them bought the product — and got results — they’re more likely to take action.
✅ It reduces doubt
“Will this work for me?” becomes “Oh, it worked for them — maybe it can for me, too.”
✅ It adds credibility
Even just a few lines from happy customers make your product feel more established and trustworthy.
✅ It highlights outcomes you might have missed
Sometimes your customers describe the benefits better than you do.
What Counts as Social Proof?
- 1-sentence testimonials
- Short case studies
- Stats or milestones (“1,000+ copies sold”)
- Screenshots of DMs or feedback
- Mentions on social media
- Replies to your email launches
- Creator-to-creator endorsements
You don’t need a “testimonial wall.” A single strong line in the right place is more powerful than 10 generic ones stacked at the bottom.
How to Ask for a Great Testimonial
Don’t just ask, “Can you write a testimonial?”
Instead, ask specific questions like:
- What were you struggling with before this product?
- What changed after using it?
- What result did you get?
- Would you recommend it — and why?
Even if they only answer one of these questions, you’ve got gold.
Tip: If someone sends a kind DM, email, or reply — ask if you can quote them. Most will happily say yes. Screenshots with permission are especially powerful.
Where to Use Social Proof
- Directly under your product title or tagline
- Right before the “Buy” button
- In email launches and campaigns
- As a carousel slide on Instagram
- At the bottom of your sales page (as a “final push”)
It’s not about stacking proof. It’s about placing it strategically where doubt might creep in.
Entrepedia Perspective
We started collecting testimonials through our DMs and mostly from Facebook ad comments. We were receiving a lot of positive messages and comments, so we simply took a screenshot and placed them wherever we needed — homepage, landing pages, emails, social media, etc.
Right now, we use a testimonial tool called Senja, where we created a simple form that’s easy to share with customers. We also embedded it into our platform so anyone can leave a testimonial whenever they want.
We also collect testimonials on Trustpilot.
Here’s how we do it today: whenever we receive a positive message via social media or email, we ask that person to also leave a testimonial — either on Senja or Trustpilot. We explain how important it is for us and how much it helps our business.
These people already had a positive experience, so they’re usually happy to help. We’ve even set up an email automation: if someone leaves a Senja review, they automatically get a follow-up email inviting them to leave one on Trustpilot too.
Collecting testimonials on Senja is easy for us now. Trustpilot takes a bit more effort, but it’s still worth it. We use our Senja testimonials across the website — landing pages, homepage, pricing sections, even in our emails.
And we position them strategically across different touchpoints to build trust early and often.
Here’s how our form on Senja looks:
👉 https://senja.io/p/entrepedia/r/ZtrFfF
If you leave us a review there, you’ll get an automatic email with the Trustpilot link. Give it a try :)
Final Thought
People trust people more than they trust products.
And when they see someone else succeed with your offer, they stop second-guessing — and start imagining themselves getting the same result.
That’s what moves them from hesitation to action.
So don’t treat social proof like an afterthought. Use it as a conversion tool.
One sentence can make the difference between “maybe later” and “I’m in.”
Let’s move on to writing the other pieces that carry your message even further — starting with your landing page.