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2.1 Outline content

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Outline Content

Creating effective visuals for your digital products begins with proper planning. This step is foundational. It determines how well your product talks to and interests your audience. These questions guide your thinking. They ensure that your product's look fits your brand's goals and user expectations.

You don’t have to overthink it, a good framework is asking these 3 questions.

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If you are creating a digital product from scratch you should already have this kind of information. It's essential to define your product's purpose and target audience upfront, not during the later stages like when you're designing the visuals.

However, if you already have content prepared, you can utilize ChatGPT to refine and summarize it. Simply input your content into ChatGPT and pose these 3 specific questions to it. The responses you receive will provide a concise and effective overview of your material, helping you better understand and present your product.

3 Important Questions

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What transformation will my product bring to my ideal customer?

Begin by identifying the core transformation your product offers. This is about understanding the "before" and "after" states of your customer's experience. How does using your product improve their life or solve a specific problem? For example, if your product is a productivity book, the change might mean going from disorganized to highly organized work. This shift directly affects their efficiency and stress.

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What are the features included in my product?

Write down each feature included in your product. This includes all methods and tips. It is the content your customers will access. Be clear and comprehensive, as this not only informs potential users but also sets expectations. For instance, in a course, features might include video lessons, interactive quizzes, downloadable resources and worksheets.

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What are 3 main benefits I want to highlight?

Choose the top three benefits of your product that you believe are most appealing to your target audience. These benefits will come from your product's features. They should match the needs or desires of your users. For a Fitness Notion Template, for instance, benefits could include customizable workout and nutrition tracking, integrated progress monitoring, and curated fitness resources.

By identifying these benefits early in planning, you lay a strategic groundwork. It shapes how your digital product looks and works. This approach ensures that every design element is chosen carefully. It includes the color schemes, typography, and, most importantly, your copy. They are chosen to engage your target audience and highlight the core value of your product.

You can use ChatGPT prompts that are included with this guide to help you figure out this part.

📦ChatGPT Prompts
Answering these questions not only helps you create great visuals, but can also help you with ads copy and other promotional material, as well as be crystal clear about what and who you are selling to.

Example

In this guide, I will use a hypothetical digital product — the Basketball Drills eBook — as an example. This product is designed for motivated young players who are looking to enhance their basketball skills through a more systematic approach.

1. What transformation will my product bring to my ideal customer?

Before: Players might be struggling with specific skills like shooting, dribbling, or defensive moves. They might feel stagnant in their progress or unsure about how to effectively train to improve their game.

After: After using my ebook, players will have a clear, structured set of drills that target key skills. They will notice improved handling, shooting accuracy, and defensive capabilities. This transformation leads to increased confidence on the court, better performance in games, and possibly advancing to higher levels of competitive play.

2. What are the features included in my product?

My ebook should includes a variety of features that cater to both the instructional needs and the practical application for players. Here are some suggested features:

  • Detailed Drill Instructions: Step-by-step guides on how to perform each drill effectively, including the purpose of the drill and how it helps improve specific aspects of their game.
  • Illustrative Diagrams and Photos: Visual aids that demonstrate proper form and techniques within the drills.
  • Progression Challenges: Drills that vary in difficulty to help players advance from beginner to advanced levels as they improve.
  • Player Spotlights and Case Studies: Examples of how professional players use similar drills to hone their skills, providing inspiration and context.
  • Workout Schedules: Sample training calendars that suggest how to integrate these drills into regular practice sessions.

3. What are 3 main benefits I want to highlight?

1. Enhanced Game Intelligence

Drills and exercises in the ebook are designed not only to improve physical skills but also to enhance players' understanding of game strategies. By practicing these drills, players will develop better decision-making abilities on the court, learn how to anticipate opponents' moves, and understand better positioning. This intellectual growth complements their physical skills, making them smarter players.

2. Increased Athletic Performance

Drills that improve overall athleticism—speed, agility, and endurance. These capabilities are essential for basketball but also benefit players in their general fitness and ability to perform in other sports or physical activities. This holistic approach to athletic development helps players become more versatile and resilient athletes.

3. Increased Confidence on Court

Through mastering the drills provided in the ebook, players will gain greater confidence in their abilities. As they see improvement in their skills and performance, their self-assurance will grow. This confidence translates into better performance under pressure, more assertiveness in gameplay, and the ability to take and make critical plays during games.

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Helpful tip 💡 Always try to write things down. Later, when you need to use ChatGPT, you can just copy and paste the relevant information about your project to the prompt and your outputs will have 10x better results.