Plan
1. Concept
Objective is clear
The purpose of the graphic is clearly defined (e.g., educational, marketing, informative).
Target Audience is clear
I know who the visual is meant for to tailor the design appropriately (e.g., age, interests).
2. Design System Elements
Color Scheme
Palette that reflects the theme and is ready and is visually appealing.
Typography
Fonts are readable and match the tone of the message. There is not more than 2 different fonts in the visual
Imagery
High-quality images or illustrations are ready to be placed into to the content.
Design
1. Visuals
Clear content hierarchy
Design It is clear what is the most important element on the visual, and how the eye moves based on the visual hierarchy
2. Content Integration
Message is clear
Text is concise and to the point. The main message should be immediately clear to the audience.
Visual to Text Ratio is balanced
Text is balanced with visual elements. Too much text can overwhelm the viewer, while too many visuals might dilute the message.
Finalization
Proofread
There are no typos or grammatical errors.
Resolution is sufficient
The visual looks crispy when opened to size in which the viewer typically sees it
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