Create Your Mini-Website
There is an alternative to creating your own custom website. If you are looking for something easier, faster, and probably cheaper, with all the important pillars for running a digital product business, this might be interesting for you.
Your “where to sell” place can be directly in your social media profiles. Today, many “all-in-one” social media solutions make it easier for creators to sell their digital products. These solutions let you make your own homepage and product pages. You can connect them to tools like Stripe, MailChimp, or ConvertKit. They are meant to be linked in your social media profiles. Some even deliver your product after purchase.
We use our website as the central hub for all information. So, we use this link in the bio to help our customers find what they're looking for. It also boosts traffic to our website and engagement on our Instagram. We use Instagram ads a lot, so many new people end up on our profile. That's why we need to easily send them to our website.
But if you don’t have a website, you can easily build one using this tool.
Tools You Can Use:
Stan.store
Overview:
Stan.store is a tool that helps creators and businesses. It creates a landing page with many links. This page acts as a mini-website within social media bios. It is designed to help with sales, engagement, and sharing. You can do so from a single link.
Key Features:
- Ease of Use: Simple setup and intuitive interface.
- Customization: Customize your store to reflect your brand identity.
- Analytics: Track clicks and conversions to understand user behavior.
- Integration: Integrates with various payment processors and marketing tools.
Ideal For:
- Digital product creators, influencers, and small businesses looking to streamline their online presence and sales processes.
Pricing:
- I couldn’t find official pricing on their website, but I found this: “Stan Store turns your link in bio into a digital storefront and offers a 14-day free trial with memberships ranging from $29 to $99 a month depending on the plan.”
Stan.store allows you to:
✅ Build a Website
✅ Upload Products
✅ Generate Leads
✅ Convert Leads
✅ 1-Tap Checkout
✅ Deliver Your Product
✅ Integrate With Other Apps
Zaap.bio
Overview:
Zaap.bio is another useful tool. It manages multiple links from a single social media bio. It allows users to make custom landing pages. They use them to drive traffic to many online places.
Key Features:
- Ease of Use: User-friendly interface with quick setup.
- Customization: Offers a variety of templates and design options.
- Analytics: Provides insights into link performance and user engagement.
- Integration: Compatible with various social media platforms and third-party apps.
Ideal For:
- Social media influencers, content creators, and small businesses aim to boost their online presence. They also aim to drive traffic effectively.
Pricing:
(prices may vary depending on your location)
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See examples here:
Zaap.bio allows you to:
✅ Build a Website
✅ Upload Products
✅ Create Your Lead Magnets
✅ Auto-Sync Content From Social Media Channels
✅ Publish Blog Posts
✅ Sell Paid Coaching Calls
✅ Easy Stripe & Paypal Checkout
✅ Pay-What-You-Want Pricing
✅ Built-In Email Marketing
✅ Integrate With Other Apps
Beacons
Overview:
Beacons is a mobile-first platform. It lets users create a personalized landing page for their social media bios. It offers a wide range of customization options and integrates with multiple platforms.
Key Features:
- Ease of Use: Easy to set up and use with a mobile-first design.
- Customization: Highly customizable with different themes and design elements.
- Monetization: Allows creators to sell products, accept donations, and more.
- Analytics: Detailed analytics to track visitor behavior and link performance.
Ideal For:
- Creators, influencers, and small businesses want to make a pro and functional landing page for their social media profiles.
Pricing:
(prices may vary depending on your location)
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Beacons allows you to:
✅ Build a Website
✅ Upload Products
✅ Built-In Email Marketing
✅ Create Online Store
✅ Media Kit
✅ Invoicing
✅ Easy Stripe & Paypal Checkout
✅ Integrate With Other Apps
There are more solutions if you want to do deeper research about these tools, for instance: Linktree, Tap.bio, Shorby, Milkshake, and many more.
The three mentioned above are my favorites. I like their innovative and modern approach to design and the features they offer. At Entrepedia, we use Zaap. I would say all of them are pretty similar. They offer the same core features, but each has something special that differentiates them from the others. Be sure to check all the features, design possibilities, and pricing to pick what suits your needs.
All these tools offer important integrations. They work with Stripe, PayPal, or email tools. Also, they let you create a store with many products and analytics. They also let you upload your digital product to their platform. It ensures it's delivered right after purchase.
For me, these tools are game-changers, making things much simpler for digital creators. Explore all their features on the official websites. It’s worth it!
I definitely recommend using one of these tools even if you have a custom website. They can help increase traffic, engagement, and improve the user experience on your social media profiles.
Example of Creating Your Mini-Website
Mike's Use Case
After researching Beacons, Stan, and Zaap, he chose Zaap.bio because they offer their own payment system and email marketing tools, so he doesn’t have to set up Stripe or anything else from the beginning.
He goes to https://zaap.bio/ and creates his profile. He pays for the “Pro” package, which is only $9. That’s definitely worth a try.
📚 Lead Magnet:
His landing page starts with a free lead magnet form. You upload your document inside Zaap, and they will automatically deliver the product to customers after they fill out the form.
📄 Product Pages:
Then he creates a page for each product, starting with ebooks and templates. After opening the product page, you see more information about each product.
💬 Paid Coaching Calls
Since Mike offers 1-on-1 consultations, he also implements this inside his landing page on Zaap.bio. One of their features is having a calendar where customers can book a spot and pay right away.
📧 Email List:
At the bottom of the page, there is an option to join a newsletter that Mike plans to send out every week. It’s great for building an email list.
🛒 Choose your product:
Whether it's a consultation call on the calendar or a digital product.
🛠️ Let’s build your product:
After you choose a Digital Product option, you will be asked to fill in general information such as Product Title, Description, and Pricing. If you want to create a Lead Magnet, select “Free” pricing. If not, choose “Single Payment” or the interesting "Pay What You Want" pricing option in Zaap.
🎨 Final touches:
After filling out the previous page, you'll reach the final step, which is crucial for this guide as it addresses the problem of storage and delivery of your digital product. You can easily upload your product directly to Zaap. This means Zaap will automatically deliver it after purchase. Since you're using the built-in checkout, you don't need any additional email automation tools because everything is already integrated.
Mike is able to set up all the important pillars of digital presence within one tool. He created a mini-website with all essential pages, a payment system, a lead magnet, email marketing, and automated delivery of each product. Here is one example of his customer journey:
To sum it up
- Created a mini-website
- Created a homepage
- Created product pages
- Created a lead magnet
- Created a form for the newsletter
- Set up a payment system
- Set up automated delivery after purchase
What else can you do in Zaap?
- Send email campaigns
- Integrate with other social media to show the latest TikTok or YouTube videos
- View analytics for your entire mini-website
- Publish blog posts
I hope you see the value in these tools. This one tool can solve almost all your problems.
If you want to use Stripe checkout or any other email marketing tool for automated emails, no worries. Zaap has integrations for all of it. It’s up to you what you want to use and how you want to customize your solution. You are in charge.
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