Turn Your Website Into a Selling System

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Turn Your Website Into a Selling System

Your website is the heart of your digital presence. It's the one place where all your channels point → your content, your ads, your emails, and your social media. Think of it as your online headquarters: a professional, controlled space where people can learn about what you offer, make purchases, and engage with your brand.

Here’s why having your own website is a smart move for any digital product business:

🌟 Build Credibility and Trust

A professional-looking website builds trust with your audience. It shows you're serious, reliable, and ready to deliver quality products.

🎨 Control Your Brand Experience

Unlike social media, your website gives you full control over how your brand looks and feels. You design the customer experience from start to finish.

🔍 Boost Organic Traffic with SEO

Search-optimized websites attract traffic automatically. Use the right keywords, structure, and content to bring in people already searching for what you offer.

📊 Track What’s Working

With tools like Google Analytics, you can track visits, clicks, and conversions. These insights help you improve performance and make smarter decisions.

💬 Support Your Customers

Use FAQs, support articles, or even live chat to answer questions before and after purchase. This builds trust and reduces confusion or refunds.

📈 Set Up Paid Ads Properly

Connect tools like Facebook Pixel or Google Tag Manager to track behavior and run targeted ads with real data. It boosts ad performance and helps you scale.

🧠 Own Your Niche (No Distractions)

On your site, there’s no competition listed beside you. It’s your space to present your brand, products, and message without distractions.

🚀 Grow With You

Your website is a long-term asset. As you create more products, build automations, or grow your audience, your site can scale with you—without starting over.

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As you can see, your website isn’t just a place to show off your products. It’s a key part of your entire digital product system. When set up the right way, it connects your brand, marketing, and customer experience into one powerful platform.

Let’s walk through how to actually build a website that supports your goals. We’ll cover domains, platforms, planning, templates, and everything you need to launch with confidence.

Building a Website for Your Digital Product Business

If you're ready to build a website for your digital product business, this part of the guide will help you make smart decisions. From picking a domain to planning your layout, these steps will set you up for success.

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You don’t have to follow these steps in exact order. Your starting point depends on your goals, skills, and where you are in the process.

Get a Domain

This isn’t always the first step—but it should be one of the first things you check. If your ideal domain isn’t available, you may need to rethink your brand name.

Tips for Choosing a Domain Name:

  • Choose something short, clear, and easy to remember
  • Make sure it reflects your brand or product niche
  • Check domain availability before you commit to a name
  • Use services like GoDaddy, Namecheap, or your website builder to register

If you're serious about building a long-term brand, consider securing multiple versions of your domain (like common misspellings or other extensions) to protect your business.

About Hosting:

  • Most no-code platforms (like Wix, Webflow, or Squarespace) include hosting in their plans, so you won’t need to buy it separately.
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Domain Tips:

1️⃣ Try to get a .com domain if possible. If not, .co is a solid alternative.

2️⃣ Use Domainr to search for creative variations.

3️⃣ Add short words to get a good domain. If “snappy.com” is taken, try “GetSnappy.com”.

4️⃣ Buy your domain through your website builder (if available) to simplify setup.

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👉 I would recommend these tools for better domain research

Research and Planning

Before building your site, take time to plan. This will help you avoid design mistakes and give you inspiration to build something that actually converts.

I highly recommend creating a database. In it, you can save all the websites you like, including specific parts. This will provide you with a source of inspiration when building your own website.

Start with a Website Swipe File:

  • Save websites you like—even if they aren’t in your niche
  • Look at layout, color, sections, product pages, and overall flow
  • Collect notes and screenshots in Notion, Google Docs, or any place that works for you

Do a Competitor Check:

  • Look at websites from others in your industry
  • Pay attention to what works and what’s missing
  • Write down ideas, improvements, and elements you’d like to use on your own site

Find Inspiration:

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Tip for planning:

1/ Relume.io

Relume helps you quickly design and wireframe your website using pre-made components. It’s perfect for saving time, building structure, and getting your layout right before you start building.

2/ ChatGPT Image

You can use ChatGPT’s image generation feature to create a visual mockup of your website idea. Just describe what you want; like layout, colors, or content blocks—and it can generate a realistic website preview. This is great for brainstorming, planning, or sharing ideas with a designer.

Choose the Right Platform

Choosing the right website platform is a personal and strategic decision. It depends on your goals, your skills, and how you want your digital system to work. There’s no single best option, and that’s completely fine.

What matters most is that the platform supports the features and integrations you need. For example:

  • Can it connect to your email marketing tool or CRM?
  • Does it support your preferred payment system or checkout provider?
  • Can it handle analytics and SEO the way you want?
  • Is it flexible enough to grow with your business?

Some platforms give you more creative control. Others are designed to help you launch faster with less setup. The right choice is the one that fits your workflow and long-term goals.

Let’s look at some of the most popular platforms and what they’re best suited for.

1/ Framer

Framer is a no-code website builder focused on modern design and high customizability. It’s perfect for creators who want control over the look and feel of their site without writing code. It’s especially good for landing pages and portfolios.

Best for: Creators who want modern, design-first websites

👉 View Pricing

2/ Webflow

Webflow is a powerful visual development tool for building highly customized websites. It offers visual coding and CMS functionality, making it ideal for pros who want full control without relying on developers.

Best for: Professionals or teams with intermediate-to-advanced skills

👉 View Pricing

3/ Wix

Wix is one of the easiest platforms for beginners. It offers drag-and-drop functionality and lots of templates, making it quick to get a clean site up and running—even with zero tech background.

Best for: Beginners or small teams who want a fast, no-fuss setup

👉 View Pricing

4/ Squarespace

Squarespace is known for beautiful templates and ease of use. It includes built-in e-commerce and blogging tools, making it a good all-in-one solution for visual brands.

Best for: Brands that prioritize aesthetics and simplicity

👉 View Pricing

5/ WordPress

WordPress is the most flexible option, but it requires more setup and management. With the right plugins, you can build anything—from blogs to marketplaces. It’s open-source and extremely scalable.

Best for: Power users or businesses that want full control

👉 View Pricing

6/ Super.so + Notion

Super.so turns your Notion pages into lightweight websites. It’s best for content-focused creators who already use Notion and want a fast setup without much design work.

Best for: Notion users who want a simple, content-first site

👉 View Pricing

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Entrepedia’s Insight: We used Super + Notion for our course library before switching to Framer. It's a great low-effort way to publish content quickly.

We built our first website using Wix a few years ago. It was a simple, all-in-one solution that helped us get online fast. At the time, it gave us everything we needed: email automations, analytics, and basic marketing tools.

But as our needs grew, we realized it wasn't the best long-term fit. That’s okay. Your first platform doesn't need to be perfect. If you're comfortable with a tool like Wix and it helps you move forward, go for it.

The most important thing is to ask yourself:

What do I want this website to do for my business?

Define your goal first—then choose a platform that supports it.

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The goal of these platforms is to help you build an attractive, high-converting landing page that connects to external systems like checkout, payment, and email. This setup usually costs less, but it may take more time if you’re building it yourself.

This part focused on creating a presentation-style website for marketing, brand building, and lead generation. Next, we’ll go deeper into e-commerce platforms—tools that help you build a digital store with built-in product management, checkout, and delivery.

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Just to clarify, at Entrepedia, we use a presentation website built with Framer. We've integrated it with tools like Stripe (for payments), Zoho One (for CRM, email, and support), Bubble, Mixpanel, Google Analytics, and more. This modular approach gives us flexibility and full control over how our system works.

E-commerce Solutions

Some people build a custom website and integrate tools like payment links, email automations, and delivery manually. But if you’d rather use an all-in-one solution, e-commerce platforms are a great option.

These platforms are designed to help you sell and deliver digital products fast → without needing to build everything yourself. They come with product listings, checkout systems, secure delivery, and even built-in marketing features.

You can use them instead of building a standalone website, or keep things simple by just sending people directly to your e-shop.

Let’s explore some of the most popular platforms and see which one fits your business best.

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In this part, we’ll focus on e-commerce platforms as a second solution. These tools let you build your entire digital product store in one place—no extra website required.

Here are 8 platforms that help you sell digital products without building everything from scratch.

1/ Shopify

Shopify is one of the most popular all-in-one e-commerce platforms. It’s designed to help you launch, run, and scale an online store quickly. You can sell both digital and physical products, with built-in tools for payments, delivery, and marketing.

Best for: Businesses that want a full-featured, scalable e-shop

👉 View Pricing

2/ WooCommerce

WooCommerce is a flexible plugin that turns your WordPress site into a fully functional store. It’s open-source and highly customizable, but requires more hands-on setup and maintenance than other platforms.

Best for: WordPress users who want full control and deep customization

👉 View Pricing

3/ BigCommerce

BigCommerce is built for growth. It’s ideal for stores with a large number of products or high traffic, and it comes with advanced SEO, analytics, and marketing features right out of the box.

Best for: Growing businesses that need enterprise-level features

👉 View Pricing

4/ Wix (E-commerce Plans)

Wix is a user-friendly platform that includes e-commerce features. If you already use Wix or want something simple and fast, their e-commerce plan lets you start selling digital products with very little setup.

Best for: Beginners or small businesses who want a quick, stylish store

👉 View Pricing

5/ Squarespace (Commerce Plans)

Squarespace is known for beautiful, minimal design—and its commerce features match that style. It’s easy to use and ideal for creators and brands who want their store to look polished and modern.

Best for: Visual brands that care about design and simplicity

👉 View Pricing

6/ Weebly

Weebly (powered by Square) is a simple solution for small businesses. It’s not the most advanced option, but it’s easy to use and has enough features to launch a small online shop with digital or physical products.

Best for: Small shops and solo creators who want something simple

👉 View Pricing

7/ Sellfy

Sellfy is built for creators who want to sell digital products, subscriptions, or even physical goods. You can launch a clean, functional store quickly—no technical skills required.

Best for: Creators who want a fast, no-code store for digital products

👉 View Pricing

8/ Payhip

Payhip is simple, secure, and designed specifically for selling digital products. It handles everything from payment to secure delivery, VAT, and even affiliate programs.

Best for: Digital product sellers who want a plug-and-play setup

👉 View Pricing

The best e-commerce platform for you depends on what you’re selling, how you want to deliver it, and how big you plan to grow.

Platforms like Shopify, WooCommerce, and BigCommerce are built for scale. They give you full control over your storefront, product listings, delivery, and marketing tools.

On the other hand, platforms like Wix, Squarespace, and Weebly are simpler and easier to launch—great if you’re just getting started and want a clean, no-fuss experience.

For digital-only creators, tools like Sellfy and Payhip are purpose-built. They offer built-in delivery, customer support features, and lightweight setup for creators who want to focus on content—not tech.

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Most of these platforms feel like a traditional e-shop. They work especially well if you plan to offer multiple products and want customers to browse your store like they would on an online marketplace.

That said, you don’t always need a full e-commerce platform. Personally, I often recommend starting with a presentation website (like Framer or Webflow) and connecting it to a simple checkout system and email automation tool. This approach gives you more flexibility and branding control from day one.

If you're just getting started, tools like Payhip are worth a look. They’re simple, made for digital creators, and come with product delivery built in.

If you have bigger plans, make sure the platform you choose can scale with you. Some tools are perfect for beginners—but may eventually hold you back if your store grows.

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Many e-commerce platforms include basic marketing tools like email, SEO, and analytics. These are helpful early on—but as you grow, you might need more advanced or specialized systems. Make sure you're not paying for features you won’t use or outgrowing tools too quickly.

In short, if you're planning to run a full digital storefront—with multiple products, upsells, delivery, and customer support—an e-commerce platform might be the best solution for you.

Explore the templates, compare the features, and pick the one that supports your vision, not just your current setup.

And if you’re stuck deciding? You can always ask ChatGPT to help you break it down.

Select a Template and Make It Yours

You don’t need to start from scratch. Most platforms today offer hundreds of pre-made templates that help you launch faster and look professional from day one.

Templates aren’t just shortcuts. They’re also a great source of inspiration. You can pick a layout, style, or structure that fits your brand and tweak the details to make it feel like yours.

You can even mix and match elements from multiple templates to build something unique.

How to Pick the Right Template:

  • Choose one that fits your brand’s tone, audience, and goals
  • Look for built-in layouts that support what you need (sales pages, product sections, blog posts, etc.)
  • Explore templates directly on platforms like Framer, Webflow, and WordPress, or use marketplaces like ThemeForest or Creative Market

How to Customize Effectively:

  • Swap out all placeholder text, images, and buttons with your own copy and visuals
  • Stick to a simple color palette and 1–2 fonts to stay consistent
  • Move or remove sections that don’t serve your goals and focus on your core message
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You don’t need to be a designer. What matters most is clarity. Keep it clean, easy to navigate, and focused on your offer.

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👉 Template resources you can explore

Create Essential Pages

Once your prototype is ready, it’s time to move into development. Start by creating the core pages that every website should have:

Homepage

  • Introduce your brand and highlight your main products or services
  • Use a strong headline, clear visuals, and a primary call-to-action (CTA) that guides visitors forward

Product Pages

  • Include images, descriptions, reviews, benefits, and pricing
  • Make each page SEO-friendly with relevant keywords and structured content

About Page

  • Share your brand’s mission, values, and story
  • Help visitors understand who you are and why they should trust you

Blog (Optional but Recommended)

  • Publish helpful or insightful articles that attract and engage your audience
  • Use blog content to boost SEO and establish authority in your niche

Contact Page (Optional)

  • Show visitors you’re accessible and open to communication
  • Include a short form, direct email, or links to your social channels or support center

Testimonials or Results Page (Optional)

  • Highlight social proof through reviews, case studies, or transformation stories
  • Use real data, screenshots, or quotes to build trust and credibility
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Start simple, then expand. You don’t need every page right away. Build what matters most now, and layer in more as your traffic, content, or products grow.

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Here’s a look at our current main menu. It includes a Home link and three dropdown sections: Products, Services, and Resources. Each of these categories helps visitors navigate to what they’re looking for, whether that’s a specific product, a type of service, or free content like blog posts and guides. On the far right, there’s also a Sign In button for returning users or customers.

You can also create standalone landing pages, especially for paid ads or special campaigns. These don’t have to be part of your main website navigation.

Use custom landing pages when:

  • You have different target audiences and want to personalize messaging
  • You want to A/B test headlines, offers, or product angles
  • You’re running limited-time promos or lead magnet offers

After a few days of traffic, you’ll be able to see which version performs better and double down on what works.

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One-Pager Tip: Sometimes, all you need is a one-pager. This is a single-page website that explains what you do and ends with a clear CTA or checkout link. It’s fast to build and perfect for getting started. You can always expand later.

SEO and Optimization

Search Engine Optimization (SEO) isn’t just about “ranking high on Google.” It’s about making sure your content and pages show up for the right people at the right time. Good SEO helps your ideal customer discover you organically → without relying on ads or social media 24/7.

Let’s break it down into a more strategic process:

1/ Start with Keyword Research

Your keywords should come before your website copy. They guide your messaging, headlines, page structure, and even product names.

Where to start:

  • Use tools like Ubersuggest, Ahrefs, or AnswerThePublic to find keywords related to your niche
  • Look for “long-tail keywords” (more specific phrases) with lower competition and clear intent
  • Group keywords by topic to plan your main pages and supporting content

Pro tip:

Search for your keyword in Google and scroll to the bottom for the “People also search for” and related searches. These are golden nuggets for long-term content planning.

2/ On-Page SEO

On-page SEO helps search engines understand what each page is about. It's also where most creators go wrong.

What to optimize:

  • Title Tags & Meta Descriptions: Use your primary keyword, but write them like ad copy (make people want to click)
  • Headlines (H1, H2): Structure content with headers that reflect user intent
  • URLs: Keep them short, clean, and keyword-focused (e.g., /sell-digital-products, not /page1?id=29847)
  • Alt Text: Describe every image for accessibility and SEO benefits
  • Internal Linking: Link between your own pages to help visitors (and Google) navigate your site

3/ Technical SEO Essentials

Your website must perform well behind the scenes.

  • Site Speed: Compress images (use tools like TinyPNG), remove unused scripts, and use a fast host
  • Mobile Optimization: Over 60% of traffic is mobile—test every page on your phone
  • SSL Security: Must-have for trust and rankings (your URL should start with https://)

4/ Content Strategy for SEO

Content helps you target more keywords and build trust with your audience.

Build a content system:

  • Write articles that directly answer your ideal buyer’s questions
  • Use your keyword groups to build topic clusters (e.g., one main page on “Selling Notion Templates,” with blog posts supporting it)
  • Include CTAs in your blog posts that guide readers to your products or lead magnets

5/ Build Backlinks the Smart Way

Backlinks are a big ranking factor—but also the hardest to get. Focus on quality over quantity.

How to build them:

  • Guest posts: Write for relevant blogs or websites in your space
  • List submissions: Get added to niche directories, curated lists, or resource hubs
  • Digital PR: Pitch your story, product, or insight to journalists or bloggers using tools like HARO or Qwoted
  • Free tools or downloads: Give something valuable (like a checklist or mini-course) that other sites want to link to
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Backlinks aren’t only for SEO. They also bring referral traffic, boost trust, and help with brand exposure. Start with easy wins: add your website link to all your social media bios, email signature, and any relevant forums you’re active in.
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👉 Recommended Tools to Make It Easier

Launch and Test

Before you publish your website, you need to make sure everything works flawlessly. This step isn’t just about fixing bugs. It’s about delivering a smooth, trustworthy experience from day one.

1/ Testing Checklist:

  • Functionality Check: Test every button, link, form, and interaction. Make sure nothing breaks, especially your checkout and email forms.
  • User Experience: Check how the site looks and functions on desktop, tablet, and mobile. Pages should load quickly and be easy to navigate.
  • Real Feedback: Ask people you trust (ideally outside your team) to visit your site and share what they notice. Don’t guide them. Just watch what stands out and what causes confusion.
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Before launching, send your site to 3–5 people who represent your ideal customer. Don’t give them any context. Ask: “What do you think this website is about?” If they can't answer clearly, adjust your layout, copy, or flow until it’s crystal clear.

2/ Launch Time:

Once everything is tested and ready, it's time to go live and bring in traffic.

  • Social Media Announcement: Create a few posts or short videos to announce the launch. Direct your audience to visit and explore your site.
  • Email Your List: Send a newsletter announcing the new website. Invite people to check it out or take action on a specific offer.

3/ Monitor and Improve:

Going live is just the beginning. A strong website evolves with your business. Monitor what’s working and continue improving over time.

  • Track Analytics: Use tools like Google Analytics or Hotjar to see how people are moving through your site.
  • Review Key Pages: Regularly check your homepage, product pages, and CTAs. Are they converting? Are visitors bouncing?
  • Ask for Feedback: Collect feedback through surveys, live chats, or quick questions. Listen for patterns in what people say.
  • Make Improvements: Tweak copy, test different visuals, try new headlines, or experiment with CTAs. Small updates can lead to big gains.
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Feedback is a growth tool. If customers ask the same questions over and over, your site may need clearer messaging, better navigation, or a more obvious value proposition.

This entire guide is here to help you choose the right system to support your goals. No one setup is perfect for everyone. Take what applies to your business, focus on what moves the needle, and keep building as you grow.

Example of Creating a Custom Website

Introduction

Meet Mike, who has digital products like ebooks and ready-to-use templates. He doesn't have a large following but consistently creates content on Instagram and Twitter. Mike plans to expand his portfolio and build a personal brand. With basic website creation skills and a willingness to learn, he's ready to set up his digital presence.

Mike’s Specializations: Mike specializes in investments, teaching people where and how to invest. He covers various topics such as stocks, real estate, commodities, ETFs, and crypto. Mike also offers one-on-one consultations to help customers set up their investments and address other needs.

Current Products:

  • Two Ebooks
  • One Ready-To-Use Notion Template
  • One-on-One Consultations
  • One Ebook from Entrepedia Master Library (used as a lead magnet)

Mike's Use Case

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In this example, Mike wanted to create a solution with complete control over his branding and user experience, flexibility for future growth, and better SEO integration to attract more organic traffic. He also wanted to differentiate from the competitors, increase value and build his personal brand. That's why he decided to create a custom website.

First thing Mike did was to go directly to DomainsGPT.ai and start writing his brand ideas.

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Since Mike read the whole guide, he knows that if a .com domain is not available, the second option should be .co, which was automatically suggested.

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(Click directly on the price of any provider, for example, GoDaddy, and you are ready to buy it.)

Mike decided to create a website on Framer because of its user-friendly interface, modern design capabilities, and seamless integration with various digital tools.

He paid for the “Basic” package and, before that, went through the Framer templates and picked one that he liked:

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After that, he created all the necessary pages, which are:

  • Homepage
  • Product Pages
  • Contact Page

He is planning to write a blog too, but he wanted to launch without it and add it later.

After creating all pages and optimizing them for all devices and making them SEO-friendly (thanks to his keyword research), he was ready to set up a payment system with a high-converting checkout.

He went directly to Stripe and created his account. After that created all payment links. Then, he also created a free account at Brevo to handle product delivery through email automations.

Once he set up all accounts, he integrated Brevo with Stripe and set up an after-purchase automation so that once someone purchases a product, Mike will send them an email with a downloadable link to the purchased product.

Here is how you can integrate Brevo with Stripe:

So, now Mike’s use Stripe as payment system (which is also integrated with PayPal) and Brevo for email automations. Here is an example of one of his customer journey:

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Mike also uses an all-in-one link-in-bio tool, Zaap.bio, where he created a simple landing page with all his products, a lead magnet, and consultations, with direct links to his website pages. Now, followers from social media can easily find all important final links to his websites.

Besides organic traffic through content on social media (which Mike is doing regularly because he knows that consistency is key), Mike also runs paid ads through Meta Ads.

Customer Journey Example

  • Discovery: A potential customer sees Mike's ad on Facebook with a direct link to a product page.
  • Engagement: They click the CTA button on the product page and are redirected to the checkout.
  • Purchase: After completing the checkout, they receive an automated email with the purchased product link.
  • Follow-Up: Mike continues to engage with customers via email automations set up through Brevo.

To sum it up

  • Created a custom website through Framer.
  • Created a business account on Stripe to handle all payments.
  • Created an account on Brevo for email automations.
  • Integrated Stripe with Brevo accounts.
  • Created an automated after-purchase email sequence with products uploaded inside.
  • Set it up so that after a purchase, an email with the product is automatically sent to the customers based on the email address they provided at checkout.
  • Also created a Zaap.bio account to improve effectiveness on social media and created a landing page with all products, including direct links to his website.
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👉 Other email marketing tools