The Digital Presence Funnel
Before we start exploring specific platforms where you can sell your digital products, it’s important to understand how each part of your online setup plays a role in the bigger picture.
You're not choosing just one platform → you’re building a system. A system made of tools and platforms that work together to support your customer’s full journey: from first discovery to becoming a loyal buyer.
This is called your Digital Presence Funnel.
Each stage of the funnel connects with specific tools, content, or features. Here’s a quick overview of what that journey looks like:
👀 Awareness
Where potential customers first discover your brand
Examples: Social media platforms, SEO content, ads, influencer collaborations
💡 Interest
Where you capture attention and start a relationship
Examples: Lead magnets, email signups, landing pages, content hubs
🤔 Consideration
Where people evaluate your product and explore your brand
Examples: Product pages, testimonials, FAQs, demos
🛒 Conversion
Where they buy your product
Examples: Checkout tools, payment gateways, automated delivery
🔄 Retention
Where you support them and encourage repeat purchases
Examples: Email automations, updates, support channels, bonus content
📢 Advocacy
Where happy customers help spread the word
Examples: Referral programs, affiliate tools, social proof sharing
Keep this funnel in mind as you build your system → it’s your roadmap to a customer experience that actually converts and scales.