Look at the Market, But Price for Value
When you’re trying to figure out what to charge, it’s tempting to look around and copy what others are doing. And yes — market research matters. But don’t stop there.
Your goal isn’t to blend in. It’s to stand out.
Just because someone else charges $19 for a template or $29 for an ebook doesn’t mean that’s the right price for you. You’re not just selling a file. You’re selling transformation, clarity, saved time, and confidence.
Don’t Compete on Features — Compete on Outcomes
Features are what your product has.
Value is what your customer gets.
Two people can sell a Notion template. But if yours helps someone save 10 hours a week or take action they’ve been stuck on for months — that’s worth more. That difference should be reflected in your pricing.
Start asking bigger questions:
- How does my product improve someone’s life or business?
- What stress or confusion does it remove?
- What would it cost them to figure this out on their own?
What to Look for in the Market
Studying competitors helps you understand expectations — but don’t let it limit you. Focus on finding your edge.
When researching your market:
- Look at similar products on Gumroad, Etsy, etc.
- Pay attention to how they position the product: Beginner-friendly? Premium? Transformational?
- Read the reviews — what do people love or wish was better?
- Check mockups, descriptions, and promises. Where are the gaps?
- Identify which customer types they’re targeting. Could you serve a different (or better-defined) niche?
Tip: Don’t just write down prices. Write down what each product promises. Study the tone, branding, and clarity. Often, the value gap isn’t in the product — it’s in the positioning.
Pricing Isn’t a Race to the Bottom
When everyone tries to be the cheapest, no one wins. It becomes a race to offer more for less — and eventually, your product is seen as disposable.
Instead of lowering your price, increase your clarity. Be the most trusted, the most helpful, or the easiest to buy from. That’s how you win in any market.
Your pricing should reflect:
- The transformation you deliver
- The time or money your product saves
- The emotional relief or clarity it creates
- The credibility you've built through consistency, quality, and branding
The Entrepedia Experience
When we first started selling digital product bundles, we had no idea how to price them. Like many beginners, we assumed that if we made our prices really low, we’d attract more customers and make more sales.
But we quickly learned that it doesn’t work like that.
When you underprice your product, two things happen:
- People assume it’s low quality. A $7 bundle doesn’t scream “professional” — it screams “throwaway.”
- You attract the wrong kind of customers. People who only want to spend $5 or $8 tend to be the most demanding. They expect the world, and they’re the quickest to complain.
It’s a strange truth, but it held up for us — when we were selling low-ticket offers, our inbox was constantly full of customer support messages. People wanted refunds, had unrealistic expectations, or didn’t even read what they bought.
Then we raised our prices.
We focused on delivering real value, communicating that clearly, and standing behind our product. And suddenly — support messages dropped. Refund requests stopped. Sales went up. Our new customers were confident, respectful, and ready to use what they paid for.
What changed? Not just the price — the type of customer we attracted.
Pricing doesn’t just affect revenue.
It filters your audience.
It shapes your entire customer experience.
Since then, we’ve been intentional about pricing for value and positioning our brand to attract customers who are serious, respectful, and ready to take action. And it’s made all the difference.
If you’re early in your journey, don’t stress about getting your pricing perfect from the start. We didn’t either. What matters most is that you focus on delivering real outcomes and building trust — your pricing strategy will evolve as your brand grows.
Because in the end, people don’t pay for features.
They pay for results.
So yes — look at the market. Learn from it. Get inspired by it.
But don’t let it define you.
Let your pricing reflect what your product actually helps people do.
That’s how you build a real business — not just another product listing.