Pricing Guide
If you’re creating digital products — ebooks, templates, swipe files, toolkits, even full libraries — there’s one question that always comes up:
👉 “How much should I charge for this?”
At first, pricing feels like a guessing game. You check what others are doing. You hesitate. You wonder if it’s too much… or too little. You try to “be fair,” but you're not sure what that actually means.
We’ve been there too.
At Entrepedia, we started with simple flat prices and sold our digital products for whatever “felt right.” But it didn’t take long to realize that pricing is so much more than just a number. It’s a signal. It shapes how people see your product, your brand — and even themselves.
This guide exists to help you find your number with confidence.
You’ll learn how to:
- Understand the psychology behind pricing and buyer behavior
- Choose between one-time, tiered, and subscription models
- Use market research without becoming a copycat
- Increase perceived value through packaging, positioning, and presentation
- Test and adjust your pricing like a pro
- Create offers that convert — and attract the right kind of customers
You’ll also see real examples, honest lessons from our own journey, and a worksheet to help you apply everything step by step.
This isn’t just about making money.
It’s about creating clarity. Building trust. And turning your digital products into a real business that lasts.
No matter where you're starting — this guide will help you price with purpose, evolve with intention, and sell with confidence.
Let’s dive in.
I. Introduction
II. Pricing Fundamentals
III. Choose a Pricing Model
IV. Market Research & Validation
V. Make Your Offers Irresistible
VI. Ready to Launch
