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Set Your Pricing and Stick to It (at First)

After all the strategy, mindset shifts, research, and testing ideas—it’s time to actually choose your price.

And then… let it breathe.

In the early stages, it’s easy to second-guess yourself:

“Did I go too high?”

“Will people actually pay this?”

“Should I change it before I even promote it?”

But here’s the truth: You won’t know if your price works until real people see it, react to it, and either buy—or don’t.

✅ Quick Pricing Confidence Check:

• Did I define the outcome my product delivers?
• Did I compare against similar products (but not copy)?
• Do I know what type of customer I want to attract?
• Does this price feel fair based on value, not fear?

If yes — it’s time to launch.

Don’t Panic — Let the Data Talk

Pricing is one of the most emotional decisions in business. It taps into fear, confidence, and how we value our own work. But successful creators don’t make pricing changes based on feelings. They base it on feedback and performance.

If no one’s buying, don’t change the price immediately. First ask:

• Did enough people actually see the offer?
• Was the product clearly explained?
• Did the landing page match the value of the offer?
• Did I make it easy for people to take action?

If you’ve done the basics right, give it some time. Run a small campaign. Collect a few early results. Then, and only then, decide if you need to tweak.

Entrepedia Experience

At Entrepedia, we’ve gone through this many times. After crafting an entire guide or building a big new product, we’d often launch and… silence. No fireworks. Fewer sales than expected. The immediate reaction? “Maybe the price is too high?”

But over time, we learned to pause.

Most of the time, the issue wasn’t pricing — it was messaging. Or timing. Or lack of clear examples. And once we fixed those things, sales picked up without lowering the price.

We also learned this: if you change prices too often, you confuse your audience — and you stop giving your strategy time to work.

So now, we treat pricing as a long-term play. We pick a number based on real strategy, launch with confidence, and let the results tell us what needs fixing.

Once you’ve picked a price, commit to it for a set time — maybe 2–4 weeks. Promote it. Talk about it. Measure how people respond. Then, you can iterate if needed.

Changing your pricing too soon is like planting seeds and digging them up the next day to see if they’ve grown.

Trust your work. Trust your strategy. And let the results unfold.

Let this be your reminder:

Your pricing doesn’t have to be perfect to be effective.

It just has to be intentional — and given enough room to work.

The smartest pricing decisions are the ones that come from experience, not anxiety. So once you’ve made your choice…

Stick to it. Learn from it. Then level up.

On this page

• Set Your Pricing and Stick to It (at First)
• Don’t Panic — Let the Data Talk
• Entrepedia Experience