Understand Your Product's Value
Before you can choose a price, you need to understand the real value of what you’re selling. This isn’t just about how much content you have or how many pages are in your ebook. It’s about how your product helps someone, what result it gives them, and how it compares to the alternatives out there.
Even if you didn’t create the product from scratch — like many of the products in the Entrepedia Library — you’re still responsible for understanding and communicating the value clearly to your buyers.
Let’s break it down.
What Makes a Digital Product Valuable?
Digital products create value in different ways.
Ask yourself:
- Does it save time? (Templates, swipe files, automation tools)
- Does it increase knowledge or skills? (Guides, tutorials, checklists)
- Does it remove confusion? (Step-by-step processes, clear answers)
- Does it produce a transformation? (Before → After results)
The clearer the transformation, the higher the value.
People don’t buy “PDFs.” They buy outcomes. Always focus on the result your product helps them achieve.
How To Compare Products To The Market
If you're not sure what your product is worth, do some research.
Look at:
- Other listings on Gumroad, Etsy, or Creative Market
- What similar products include and how they’re described
- What outcomes they promise and how they’re priced
You’ll often find products that look nice but offer less value than what you already have. The difference is how they’re packaged and explained.
Ask yourself:
- Can my product help someone do this better or faster?
- Does mine include something extra that makes it easier to use?
- Is the result more specific or unique?
If your product helps someone get the same result with less effort or in less time, that’s a competitive edge — and a reason to charge more.
Value Stacking Basics
You can increase the perceived value of your offer by combining multiple products into one solution.
Example: You have a Notion template. You add a short guide on how to use it and a checklist for weekly reviews. That’s no longer “just a template” — it’s a productivity system.
This is called value stacking, and it helps:
- Make higher prices feel justified
- Boost perceived value without creating something new
- Support tiered pricing by creating bundles or bonuses
You don’t need 10 products to do this. Just two or three that work well together can make a huge difference.
Bundle products around a single *goal*. This makes it easier for the buyer to say yes because it solves one clear problem.
Mindset Reframing: You Don’t Have To Start From Scratch
Many beginners feel weird charging money for something they didn’t make entirely themselves — especially if they’re using Entrepedia products. But here’s the truth:
You’re not selling a file. You’re creating a solution.
Think of yourself like a chef:
- You didn’t invent tomatoes or salt.
- But you used them to create something delicious that people want.
You add value by:
- Choosing the right tools for the right audience
- Explaining the benefits clearly
- Designing an experience around the product
- Supporting the buyer post-purchase (emails, tips, bonuses)
Just because the product came from a library doesn’t mean it’s not yours. You’re turning a resource into a result. That’s what people are happy to pay for.
All of this leads to one core idea: value is perceived, not just built. You could have the best digital product in the world, but if the person on the other side doesn’t understand the result it brings, they won’t buy it. The better you understand and communicate what your product does for people — the clearer your pricing, positioning, and pitch become.
Understanding your product’s value is the foundation for everything else that follows in this guide — pricing strategy, positioning, upselling, bundling, and beyond. It’s not about how much you’re offering. It’s about how useful it is, how easy it feels to use, and what it helps your audience accomplish.
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