Test Your Pricing Before Scaling
You don’t need to guess your price. You can test it.
Too many creators set a price, hope for the best, and never touch it again. But pricing is not a one-time decision — it’s a living part of your offer that you can evolve and optimize over time.
Before you go all in on ads, funnels, or big campaigns, take time to test your price on a small scale. It’s one of the easiest ways to improve conversions, increase revenue, and better understand your audience.
Why Testing Your Price Matters
- A price that’s too low can kill perceived value.
- A price that’s too high (for your audience or offer) can create friction.
- The right price balances value, confidence, and momentum — and the only way to find it is by testing.
Where to Start
Here are simple ways to start testing your pricing — no fancy tools needed:
1. Run Split Tests (A/B Testing)
If you’re using tools like Gumroad or a custom checkout, create two versions of your offer with different prices and track which performs better. Even a small $10 difference can have a big impact on conversions.
2. Use Promo Codes to Gauge Elasticity
Offer a discount for a limited time, then measure how many more people convert at the lower price. If your sales volume spikes significantly, you may have room to experiment.
3. Test with Early Access or Beta Launches
Launch your product at a “founder-friendly” price for your early community, then raise the price as more content or features are added.
4. Collect Direct Feedback
Ask your customers:
“What made you decide to buy?”
“What did you expect at this price?”
“What would’ve made you hesitate?”
These insights are gold — and help you understand what price feels “just right” to your audience.
What to Watch During Testing
- Conversion rate: Are more people buying when you tweak the price?
- Refunds or complaints: Are you overpromising or underdelivering?
- Customer quality: Are higher-priced buyers more engaged and less support-heavy?
- Comments and feedback: What are people saying after checkout?
Entrepedia Experience
At Entrepedia, we started by setting the price of our Library using the exact strategies we’ve shared in this guide — looking at the market, understanding the value we provide, and pricing accordingly. But we didn’t stop there.
We also ran real-world tests.
Some of these were planned, others were just instinct — moments where we felt, “We’ve added a lot of value lately, let’s see if the price can reflect that.” So we’d test a new price for a couple of weeks and watch what happened.
One of our most surprising moments? We increased the price by $20… and saw more conversions, not fewer. Sales actually went up.
It didn’t make logical sense at first — but that’s the nature of pricing. People don’t buy based purely on logic. They buy based on perceived value, trust, and timing.
Of course, not every test was a win. We tried a significantly higher price once, and it didn’t convert well. So we rolled it back after two weeks. That’s part of the process.
Today, pricing isn’t a set-and-forget decision for us. It’s something we actively revisit.
Because we’re constantly improving the Library — adding new products, creating new features, building new guides — we now know when the value has grown. And that gives us the confidence to increase our price, not just because we want to, but because we’ve earned it.
Pricing Is a Dial, Not a Lock
There is no “forever” price. Just a starting point — and a system to refine it.
So instead of worrying about setting the perfect price, focus on learning what your audience responds to. Test it. Track it. Talk to your customers.
Once you run your tests, look at more than just revenue. If the higher price brings fewer customers but better ones — the kind who don’t ask for refunds, need less support, and actually use what they buy — that may still be the better choice. Your goal isn’t just more sales. It’s more success per customer.
That’s how you price with confidence — not just guesswork.
Tip: Even if you can’t A/B test officially, you can still rotate pricing during live launches, limited-time promos, or seasonal campaigns. Keep notes on what worked and why — and treat it like part of your product development.
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